The "Why" of Cross and Musket, LLC
The most important “why” is to create a Christian brand that is original and real. Could I find new fonts to list old scriptures on a shirt and expect Christians to pay top dollar for it? Well yeah, plenty of Christian stores do it nationwide. Am I passionate about scripture? Of course, but do I think plagiarizing the Words in Red is a solid business model? Hell no. My goal is to put the balls back onto the Christian man. To put the pride back in the Christian mother who somehow manages to create a home filled with love and zero tolerance for weakness or victimhood. Christians fought, killed, and died to create the country we love, yet we as Christians have allowed ourselves so become the semi-homosexual-looking male with a douchey haircut and a fear of all things unfamiliar to himself. The Christian mother has become the chopped hair cut, turquoise-wearing, “let me speak with your manager” Flo who lets her kids do what they want so long as its quiet and doesn’t interrupt The View. Do stereotypes exist for a reason? Sometimes yes, and that’s the problem. Can a T-shirt company save the world? Hopefully it isn’t that simple, because if it is, what the hell are we all doing? I do think through the use of apparel, blogs, podcasts, and other medias we can start a chain reaction of Christians who aren’t afraid of being real and aren’t afraid to stand up for their beliefs rather than frantically searching for someone braver than they to stand up and speak for them. To plagiarize another great quote, Dietrich Bonhoeffer said “Silence in the face of evil is itself evil. God will not hold us guiltless. Not to speak is to speak. Not to act is to act.”
So far, I have been met with roadblock after roadblock in pursuit of making Cross and Musket Apparel a reality. The biggest roadblock: me. I’ll let others diagnose where it comes from, but I have always struggled with the idea that no matter what I do, I won’t be able to accomplish my goals to the insane levels I set for myself. But then I realized so many business are out there. So many people pursuing the “why” of it that I am forced to accept the “how” must not be outside the realm of possibility. So, if they can do it, why not me?
Thank you for your support of Cross and Musket, and for your love of your country!
We hope to see you soon,
Robert Esparza, Owner
Cross and Musket, LLC